Lead Channel Model · Building Futures AI

Building toward
8–10 calls a week.

A working model of qualified-call volume across every lead source — paid search, Local Services Ads, Google Business Profile, and organic + AI search. Adjust the inputs to match real account numbers as they come in.

CLIENT Complete Flood Restoration MARKET San Antonio, TX TARGET 8–10 calls / week HORIZON 90 days

ON TARGET

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Projected calls / week · Month 3

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Calls / month · Month 3

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Blended paid cost / call

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Monthly media budget

Inputs

Everything on the right recalculates live as you adjust.

Monthly media budget $4,000

Budget to Local Services Ads 45%

LSA — cost per qualified call $110

Search PPC — cost per qualified call $300

GBP / local pack — calls at maturity 10

Organic SEO + AI search — at maturity 3

Referral / repeat / insurance (existing) 4

Current calls / week (today) 4

Projected calls by source

90-day ramp. The shaded band is the 8–10/week target; the dotted line marks where the calls sit today.

Local Services Ads Search PPC (geo) GBP / local pack Organic + AI search Referral / repeat

Where the media budget goes

Paid channels only. GBP, organic and AI search are driven by ongoing optimization work rather than media spend.

Plan summary

How to read this: A "qualified call" means in-area, in-scope, and answered — not raw call volume. Cost-per-call figures are working estimates; replace the defaults with real numbers from the Google Ads and Local Services Ads accounts to firm up the projection. Local Services Ads and PPC costs vary by market and season. This is a planning model, not a guarantee of results.